Big things ahead. This! Newsroom is officially on the Good Dot Dot roster.
Why this one matters
This! Newsroom reached more than 50 million visitors in its first 10 months. That kind of reach is a real audience, and an audience is only the start. The next job is turning attention into a brand people recognize, trust and come back to on purpose.
In the interest of full transparency: Krish founded This! Newsroom, so this partnership is close to home. We’re holding it to the same standard as any client we work with.
What media brands often miss
- Reach isn’t loyalty. Visitors arrive from everywhere. A brand gives them a reason to return.
- Identity has to be consistent. The look, the voice and the promise should be the same on the site, on social and in every email.
- Distribution is a system. Great stories need a repeatable plan for getting in front of the right people.
What’s next
We’ll be sharing what we learn along the way. If your company is a publisher, a creator or a media brand growing faster than its marketing, we’d love to talk.
You can see more on our This! Newsroom case study.
