The challenge
Launching a news brand means competing for attention every single day. This Newsroom needed an identity with personality, a publishing rhythm it could sustain, and a site built to be found and read on a phone.
What made it work
A brand with an edge
A bold, memorable identity that feels professional and a little irreverent, and is instantly recognizable in a crowded feed.
Daily publishing
A steady stream of new stories, so readers have a reason to come back and search engines have fresh content to index.
Open to everyone
News is free to read, with no paywalls, so every story can be found, shared and linked to.
This Newsroom is part of a family of brands that also includes This Auto, This Sports and This Health.
Where it lives
Read the newsroom at thisnewsroom.com and follow @thisnewsroom on social.
Why it matters for clients
Publishing at this scale is proof of what we know about content: a clear voice, a consistent rhythm and an open front door build audiences. The results are our own, from a media brand we built and run.
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