The challenge
Podcasting is crowded, and a new show has very little time to be noticed. The show needed an identity people would recognize at a glance, a format worth coming back to, and distribution everywhere its audience already listens and watches.
What made it work
An identity you can spot
The “THIS” mark and the “With Krish” wordmark give the show a look that stands out in a feed and works as a thumbnail, a cover and a profile photo.
YouTube first, everywhere else too
Built for YouTube’s discovery engine, with the audio available across podcast platforms so listeners can follow however they prefer.
One brand, many touchpoints
The show sits inside a wider media ecosystem, including This Newsroom and Good Dot Dot, so each property introduces audiences to the others.
Why it matters for clients
This is the same thinking we bring to client work: a clear identity, a repeatable format and a presence on every platform that matters. The results are our own, from a show we built and run.
Want a show, channel or media brand built to grow?
Start a conversation