The challenge
The Best Round is the junior golf brand of Liam Dhokia, a competitive junior golfer. It had to do two jobs at once: be fun enough that kids want to watch, and credible enough that parents trust it. It also had a hard date attached, the launch of Liam's first book, The Best Round Ever, which meant the audience needed to exist before the book did.
What we built
A brand that looks like it belongs on a leaderboard
A bold, high-energy identity that works on a phone screen, on apparel and on the cover of a book, and holds together across every channel.
A content engine, not one-off posts
A repeatable content calendar across YouTube and Instagram built on trick shots, challenges and behind-the-scenes golf, so there is always something worth watching.
A launch that points at the book
Campaign planning that builds attention ahead of release, so the book lands with an audience already paying attention.
We also set up the home base: a bold, easy-to-run website at thebestround.com that sends visitors straight to the YouTube and Instagram channels, hosted on Cloudflare Pages to keep monthly costs low.
Where it lives
Watch the content on YouTube at @thebestroundgolf and follow along on Instagram at @thebestround.
Why it worked as a model
Athlete brands usually start with the highlight reel. This one started with the story and the audience, and treated the book as the moment all of it pays off. It is the same approach we bring to every athlete, team and young competitor we work with: build the person, not just the highlights.
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