The challenge
Dance is felt in the room, and a feed flattens it. The collective needed a way to carry the energy of rehearsals, classes and performances to people who haven’t been there yet.
The approach
A brand story built on movement
A clear identity and voice that reflects the collective’s style, and works on a phone as well as on a poster.
Content from the studio and the stage
Short-form content drawn from rehearsals, classes and performances, so the feed shows the work instead of announcing it.
A simple path from curious to involved
A clear next step for every viewer, whether that means a class, a show or a conversation.
What we deliver
- Brand identity and voice
- Content calendar and short-form formats
- Simple website and sign-up path
How we’d measure it
- Inquiries and sign-ups
- Audience growth and engagement
- Event and class attendance
- Returning visitors
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